How can we modify structures to maximise the long tail of innovation. How could it best be facilitated so everyone can contribute without comments being lots in the depths of the web? It seams that there is SO much potential for government and the public to achieve using new media. The key appears to be how to communicate this potential and empower everyone to take that step down the rabbit hole of independent innovation and collaboration at everyones own grass roots (though this has been done outside of new tech since just after the beginning of time:).

Is there a way to reward individuals to take risks by trying new things and fail/succeed? The dot com approach of rewarding successful innovation by buying it out appears to work for successful innovation. How best to reward innovators that try things that fail is unclear. It may be best to enable lots of innovators to innovate without rewarding success so that peer review enables success to be rewarded socially while larger volumes or innovation can be facilitated by funding lots of people with smaller amounts. The http://www.Traidmark.org business structure aims to illustrate how this can be done by funding innovators to create products within a not for profit that then invests any surplus funds in other innovators who are working on different products/services. This enables commerce and government to interact with the public while safely funding innovation that fails and succeeds with interesting outcomes that exceed expectations. More details are on the http://www.whymandesign.com Innovation research blog.